#95 - Why Isn't Anybody Showing Up?

Posted on Thursday, July 1st, 2021 at 1:16 pm by LaLonde Jewelers

So, I was in the post office and the person in front of me was trying to figure what stamps she could use that would total the right amount to mail an invitation letter. Thing was she had a whole stack of invitations and she wad trying to use up all her accumulated stamps of the last 30 years. Now she started asking the clerk “do you have three cent stamps? No how about 4 cent stamps?” No. I looked at these invitations and thought to myself, if I got an invitation with 8 stamps on it of various amounts and sizes, I do not think I would go to whatever I was getting invited to unless it was a Stamp Convention.

So, I thought a little deeper. This reminds me of the client that comes in with a group of diamonds all various shapes, quality and sizes and wants a ring made up. I know what they are thinking, in their mind they are really going to save some money by not having to buy new diamonds.

Well, number one is, now I must design something. This is no longer taking a box of square tiles and putting one next to the other and pretty stone you have a tile floor. No, you are asked to take different shapes and colors that someone has accumulated and make it look right. When finished, your friend comes over and says, “What did you do to your floor”?

A floor is much more visible and is easier to spot flaws. A ring is made in a much smaller area and must be scrutinized closer. People who purchase a lot of jewelry learn how a piece should look and why it looks unfinished or like it is a patchwork of things slapped together.

It is not fun for the designer when they know that the piece is, shall we say, botched. The smart designers will refuse to do the job and the smart client will listen to the reconditions of the jeweler.

So, I say listen to your jeweler and follow his advice and be proud of your ring instead of always explaining why your ring looks like patchwork.

Remember that invitation you got with a bunch of patchwork stamps. I would bet you could get more people to come to your event with one nice flower stamp.

Written by Dan LaLonde, G.G., G.I.A.
Lalonde Jewelers & Gemologists
The Gem Expert