Posted on Thursday, May 5th, 2022 at 9:48 am by LaLonde Jewelers
Back in 1973 I was traveling around Europe and Africa with my friend Brian and when we would get into the rural mountain areas of Morocco it would be harder and harder to do a transaction for gas or food. They would see us drive up in a decent car and adjust their prices to what they thought we could afford instead of what the going prices were.
They would start out very high and I would have to haggle until the price got reasonable. This took time and time was not on my side.
So, I learned to walk into a mountain one room pantry and look at the proprietor, make eye contact nod at him and look away. I would then gather the goods that I wanted to purchase, set them on the counter, let him watch me as I did some calculations, then look him strait in the eye and hold my hand with 3, 4, or 5 fingers and say “dirhams”. (Moroccan money) I would then stare at him, indicating that was what I was willing to pay. Every time the proprietor would nod and agree. Boy I thought I am now saving time and to me time is important. After all I couldn’t spend the rest of my life haggling.
Many years later I have a business and employees and every once in a while, I would buy the 8 to 10 employees lunch. So, I call the store and say I am going to Subway sandwiches and what would they like. Well, I would get 8 to 10 different orders. Now I’m standing in Subway for hours placing orders and waiting for sandwiches. Here I am back to the time that I don’t have. So, I thought back to my days in the mountains of Morocco and said to myself it worked before.
I began purchasing 10 of the same things, and from experience leaving out items that most didn’t like. Jalapenos and onions then call the order in and picked it up. Brought all the sandwiches back to the jewelry store and every one of my employees looked at their sandwich nod, agree and eat it. It still works.
This process works with buying gold items or diamonds from merchants anywhere in the world.
Amazing the lessons, you learn and can use the rest of your life.
What am I gonna do with all this time?
Written by Dan LaLonde, G.G., G.I.A.
Lalonde Jewelers & Gemologists
The Gem Expert